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MIKE LEAR

Global Lead Creative

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Denny's Mobile Relief Diner

Denny's Purpose comes from a quote, attributed to their founder, "We love to feed people." And since 1953, Denny's has never wavered in this mission. It's why their menu is so vast and they're open 24 hours. So when we saw the need to feed people that truly needed it, those who were victims of natural disasters, we took action.

In just 12 days from idea to execution, we were on the road with a custom mobile kitchen. We handed out thousands of meals. And made millions smile along the way. To this day, the Denny’s Mobile Relief Diner continues to help Denny’s live their Purpose.

We are proud to announce the release of our completely-customized Mobile Relief Diner, a 53-foot traveling kitchen which will visit areas impacted by natural disasters to serve free, freshly-cooked pancake breakfasts during a time of critical need. Follow the journey on Twitter @DennysMRD

Much love to my team, Greg Seles, CW and Claire Barnett AD

2017 Press: Fox News, LATimes, ABC, National Restaurant News, The Daily Meal, and Forbes. 

2018 Press: Yahoo, Creativity Top 5, Ad Age, US Magazine, CNBC, Today