Denny's Purpose comes from a quote, attributed to their founder, "We love to feed people." And since 1953, Denny's has never wavered in this mission. It's why their menu is so vast and they're open 24 hours. So when we saw the need to feed people that truly needed it, those who were victims of natural disasters, we took action.
In just 12 days from idea to execution, we were on the road with a custom mobile kitchen. We handed out thousands of meals. And made millions smile along the way. To this day, the Denny’s Mobile Relief Diner continues to help Denny’s live their Purpose.
Much love to my team, Greg Seles, CW and Claire Barnett AD
2017 Press: Fox News, LATimes, ABC, National Restaurant News, The Daily Meal, and Forbes.
2018 Press: Yahoo, Creativity Top 5, Ad Age, US Magazine, CNBC, Today