MIKE LEAR

Global Lead Creative

I was the writer on this spot for Discover Card. They have a pretty incredible new product called Freeze It which allows for instant freezing of your account in case of a fear of fraud. So, it made sense to, you know, see someone freeze the entire world.

It was found to be one of the most effective ads of 2015, click here for Adweek story.

How many times has this happened to you? You know your card is around somewhere... but you just can't find it. Now you can #FreezeIt. Learn more about how it works at: https://www.discover.com/credit-cards/resources/freeze-your-account Discover's Freeze It (SM) lets you freeze your account in seconds with an on/off switch on either the mobile app or website to prevent new purchases.