MIKE LEAR
Executive Creative Director / Copy
The idea: Convince the whole world there was actually an 18 foot tall robot made of nothing but MINI parts. The video just below explains the campaign. Below that are screen grabs of all the sites we created in this massive hoax.
Highlights include being Slashdotted, WIRED magazine contacting our character for an interview and Disney engineers writing to ask how the hell we built this robot. I wrote everything except the book - Bob Cianfrone takes credit for that.
